Chapter 5 – High-value export industry market dynamics
Given the reliance on Europe and the risk that it poses, increased attention has been given to diversification into other markets. During the early 2000s, this was focused on China with its large population and rapid economic growth. Recently, structural issues in the Chinese economy and an ageing population, combined with rapid economic growth in markets such as South East Asia, have shifted market access initiatives to other markets such as India.
South Africa is heavily reliant on Europe and the EU as a market for its fresh fruit and nuts.
Figure 5
Source: Trademap, 2024
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