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Chapter 4 – High-value export industry market dynamics

In 2024, long-term export crops saw a broad-based recovery in profitability, driven by various factors. However, challenges still persisted, with the weather shifting from El Niño to La Niña. In 2025, competition from South American fruit exports, such as avocados and table grapes, is increasing with a rebound in weather conditions. Over the medium term, additional competition is likely to come from non-traditional competitors such as China and India. An example of China moving from a net importer to a net exporter of table grapes is a case in point.

Chinese table grape trade balance over time

Figure 4

Source: USDA FAS, 2025

Episode 4

High-value
export industry
market dynamics

With Nkhensani Mashimbyi,
Zama Sangweni, Marlene Louw
and Ivor Price

High-value export industry
market dynamics

With Nkhensani Mashimbyi, Zama Sangweni, Marlene Louw and Ivor Price

South Africa’s high-value export industry thrives but not without its bumps. Despite logistical headaches and soaring costs, 2024 brought a comeback. With trade volatility on the rise, what’s next for prices? Tune in to find out!

Plan for the future with insights by agri-industry experts.
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